Beauty disruptor Deciem to close down four brands in restructure

Deciem, the skin-care product incubator company founded by the late Brandon Truaxe in 2013, is to close four of its beauty brands – Abnomaly, HIF, Hylamide and The Chemistry Brand – in order to focus on its core businesses, The Ordinary and NIOD. The former is centred on clinical formulations with pricing integrity and the latter on the science of skin health.