Big B is the new face of Grasim

Grasim has signed Amitabh Bachchan as its new brand ambassador. Grasim has a strong presence in polyester viscose and polyester wool fabric which caters to the domestic as well as international markets. Grasim has an all-India presence through an elaborate and well-established pan-India distribution network. It is the most recognized suiting brand in India and by roping in the star, the company has demonstrated its intent to take the brand to a supreme level, addressing the market needs and preferences of consumers across the length and breadth of India.

The domestic over the counter division operates in the formal menswear fabric market by offering ready to stitch suitings and shirtings. The brand and the retail division cater to domestic readymade garment brands as well as global brands by supplying garments and also act as a full service provider by offering a one stop solution of fabrics to garments.

Grasim’s offerings are the outcome of an innovation driven-culture, diligent research and development and a dedication to live up to consumer expectations. The news was announced on Bachchan’s 75th birthday. The company felt his persona, legacy and pan India appeal made him the ideal choice. He has been a style icon for decades.