Birkenstock CEO turns down collaboration with Supreme, compares it to prostitution

Hypebeasts pay thousands of dollars for Supreme and Vetements items, but Birkenstock’s CEO Oliver Reicher is not fussed. In an interview with New York Magazine’s supplement The Cut, he revealed Birkenstock has been approached by streetwear brands Supreme and Vetements, but turned down both collaborations. “There’s no benefit for us except prostitution, because this is just prostitution”, he said.