BMW returns to New York Fashion Week: The Shows as official automotive partner

BMW of North America is returning to New York Fashion Week: The Shows for the Fall/Winter 2020 season, which will be showing this February. According to an announcement from the brand, the automotive company will be working with IMG to “celebrate the road less traveled,” which is its campaign theme that highlights inspiring figures in fashion and culture working to change and push boundaries. This is the second year of its partnership with IMG, who produces New York Fashion Week: The Shows.