Brand Profile on Brandy Melville: The Casual Clothing Line known for “One Size Fits All” clothes

The fashion industry has reached a point where topics such as diversity and body positivity are the main focus points for brands and companies. In this new era, some brands—particularly those of the independent variety—have soared. Others such as Victoria’s Secret have experienced backlash and criticism for their lack in acting along with these progressive movements, which raises the question: How does a brand like Brandy Melville continue to maintain its popularity?