Coming up - Inside the big fat wedding industry part 2: Weddings in China

Various studies indicate that weddings in China are considered to be a once in a lifetime opportunity to splurge. Chinese couples today are moving towards more luxurious western-style weddings complete with a solitaire and a designer and luxurious white wedding gown for the bride and impeccable black suit for the groom. This situation means a huge opportunity for foreign brands eyeing the Chinese wedding market.