Da Milano launches budget brand Wooba

Popular leather brand Da Milano has now launched a pocket friendly brand called, Wooba. The brand for now will be retailed only through EBOs. Wooba is a contemporary leather accessories brand that appeals to the budget customer. With its new accessibly-priced line, Da Milano is hoping to extend the range of its target demographic. Da Milano is a high end accessories brand.

Like Da Milano, Wooba has a California aesthetic and stocks bags for both men and women as well as luggage and other accessories. Wooba is a mass label that aims to mix fashion with price sensitivity. The first Wooba EBO has opened at Gurgaon. It is 800 sq ft and more such outlets are planned in all other major metros. Stores are also planned for some non-metro locations, depending on brand performance.

In India Da Milano has 63 company operated showrooms including 11 stores at leading airports, showcasing high quality leather accessories for men, women and for the elite travel customer.

Da Milano has tied up with designers in Italy, the UK and other European countries to ensure its products are world class in quality and style. The firm manufactures 90 per cent of its products in its plant in Himachal Pradesh while the rest is sourced from local vendors.