Diadora Chairman: “Sustainability must be something you are, not something you do”

Diadora was born in 1948 as a mountain shoe producer. Since then, it has grown into an international player in the sports, lifestyle, and utility (safety) markets for shoes. Today, the brand is present in more than 60 countries across the world and is continuing its expansion thanks to a vast array of products belonging to three different categories: footwear and apparel, centered on sport performance lines - with a special focus on running, tennis and soccer - on fashion and style, with the high-end Heritage collection and an urban Sportswear line and safety. FashionUnited spoke to Enrico Moretti Polegato, Chairman of Diadora about his plans for competing in the highly competitive sports market, his plans for the German market, and the production line in his home country.