Drones and ugly sneakers: The future of buying at luxury chain The KaDeWe Group

As streetwear blends with luxury and functional become fashionable, the lines between office and leisure wear are blurring. As a fashion buyer, capturing this evolution is the job of Colin Göbel-Thoma. In April, he started as buyer for Urban Sports at German luxury chain KaDeWe Group, which operates three of the most iconic German department stores in Berlin, Hamburg and Munich. In an interview with FashionUnited, he explains a buyer's reaction to trends accelerated by social media, the issue with sneaker retailers, and some unexpected must haves of the season.


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