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Duke's new mercerized tees make a style statement

By Meenakshi Kumar

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Lifestyle brand Duke has launched a mercerized cotton T-shirt collection made from 100 per cent combed fine Egyptian cotton, 2/60s double twisted yarn and crafted with the finest gauge. These come in different sizes and make a style statement. There are selections for the beach, weekend and even for formal outings in the city. The collection reflects the California life.

Mercerization puts cotton through several layers of quality checks and produces the ultimate in quality. Fully computerized imported knitting machines have been used for the fabric, which has undergone the gassing and mercerized process to enhance the sweat absorbing extra light super soft feel and sheen.

The garments are available in numerous colors. The mercerized two ply cotton T-shirts have soft and silky texture. Classic stitching makes these a best option for a brunch. They can be matched with acid washed denim jeans and suede loafers. This exclusive range of mercerized cotton T-shirts is a blend of total comfort, feather feel, long lasting colors and lustrous fabric.

The range of mercerized T-shirts starts from Rs 1195 and is available at Duke exclusive showrooms, leading multibrand outlets and online.

Duke has a marketing network comprising over 4,000 MBOs and over 360 exclusive stores across major cities in India.

Duke