Duke’s new S/S collection is inspired by Indonesia

Popular fashion brand, Duke has unveiled its Spring/Summer collection ’16 which is inspired by Bali, the capital of Indonesia. The spirit of Bali is clearly reflected in the collection as one sees summer hues, loose and comfortable apparels.

Duke is known for its fits, superior quality, wide range and ‘fashion-right’ styles, thus making it a trusted brand amongst consumers. Involved with a unique and creative design process, Duke’s all new men, women and kids summer collection revolves around several interesting concepts that make it at par with global standard. The collection offers T-shirts, shirts, denims, tops, bermudas, lowers, shorts, value packs and footwear.

Packed with high value

Duke has introduced value packs which comprise different T-shirt packs in attractive colour combinations and styles like three round neck T-shirts pack. Then there are two piece light pique pack, two piece mega short designer pack, and two piece V-neck designer pack. The ladies and children two piece value pack is all about stylish designing, fitting and right pricing. The lounge wear value pack consists of T-shirt and bermuda set and T-shirt and pyjama set which is ideal for night wear. Obviously, these sell like hot cakes.

Step ahead in style

The brand has also launched a new footwear collection ‘Step Ahead’. It is the first premium footwear collection from the company. Like its competitors, Duke is now aiming to increase sales and market share through its footwear range. To that end, it has launched a wide variety of shoes like casual, sports, loafers, joggers, running, smart casuals, sneakers, moccasin, sandals, flip flop etc. These shoes have been creatively crafted and are a value for money. What’s best about these shoes is the fact that they match perfectly with the new range of summer wear. The entire range of footwear is available on various ecommerce sites and as well duke’s own site.

Kuntal Raj Jain, Director, Duke Fashions, is confident that their collection will be a hit among youngsters. “Our target audience is today’s youth who is looking for trendy and stylish range that is in sync with international designs, fashions and quality. Duke is a value for money brand and our mission is to make available the international designs and styles at highly reasonable prices. We see it as our duty to provide our customers the inspiration they need to look and feel confident. Our summer collection is also based on the same philosophy.”

Duke has a wide marketing network comprising over 4,000 MBOs and over 360 EBOs across major cities in India. Moreover, the products are also exclusively placed at big chain stores like Central, Reliance Trends, Reliance Market, Arvind Retail, HyperCity, Brand Factory, Spencer’s among many others. They are also available online through various e-tailer sites such as Myntra, Snapdeal, Jabong, Flipkart, Amazon and their own ecom site.