Ecoalf CEO on global ambitions and the challenges of true sustainability

Spanish sustainable fashion label Ecoalf is trying to clean up the fashion industry by tackling some of its biggest issues - namely its excessive consumption of the world’s natural resources and its astronomical production of waste. Founded in 2009 by Javier Goyeneche, the brand looks to close the loop on raw material production by using breakthrough technologies to produce garments entirely from recycled materials.