FashionUnited billboard in New York Times Square
5 Feb 2015
FashionUnited, the leading international B2B platform for the fashion industry, is celebrating the redesign of FashionUnited.com and the stepping up of all US activities with a billboard ad at no other place than Times Square, New York. Between 12-15 February, the 30 x 40 foot billboard will encourage over 300,000 daily Times Square visitors to “enjoy the new website”, which offers fashion news, fashion jobs, trade statistics and other industry necessities.
FashionUnited celebrates US website redesign with Times Square billboard ad
FashionUnited always strives for more fun and efficiency in fashion. In terms of efficiency, the new clean website redesign enables fashion professionals to retrieve their daily fashion essentials with even more ease than before, with additional space for images bringing the articles to life. “What could be more fun and efficient than to tell the world about our face lift right in the heart of New York, while the Couture Fashion Week and the Mercedes-Benz Fashion Week New York are taking place, with fashion experts visiting from all-around the globe”, says FashionUnited CEO Lennard Minderhoud, who is proud to be a partner of the Couture Fashion Week.
The one-stop-shop platform recently announced the expansion of its activities in North America, which also makes New York city’s Times Square the perfect place to celebrate the redesign of FashionUnited.com with the giant FashionUnited billboard ad.
“In a globalized environment an active presence in North America is crucial”, adds Lennard Minderhoud. For this reason FashionUnited has stepped up its activities in, and renewed its focus on, the United States. By hiring dedicated fashion news editors and HR consultants especially for the American market, FashionUnited will be fully equipped to meet the expectations of its clients and users.
The fashion B2B platform invites everyone to take a look at the revamped website. New York citizens and visitors are also welcome to enjoy the FashionUnited Times Square billboard during the Couture Fashion Week in February. The new website look has been adapted to other FashionUnited pages as well, making sure that fashion professionals in more than 15 countries can benefit from the redesign.