Five fashion ASMR campaigns from 2019

Undoubtedly one of the most surprising marketing trends of 2019: Autonomous Sensory Meridian Response, ASMR for short. ASMR describes the tingling, tingling skin sensation - a bit like goose bumps - that is a reaction to certain audio and visual effects. Think, for example, of images of slow and monotonous actions such as eating, fine painting (think: Bob Ross) or brushing hair, with accompanying smacking, crackling or tapping, and often accompanied by commentary on whispers.