Forget G7, slow fashion is the fast track to a bright future

François-Henri Pinault, CEO of luxury conglomerate Kering, unveiled the G7 Fashion Pact this week, a coalition of 32 fashion houses which includes Prada, Tapestry, Nike, Adidas and Burberry, committed to protecting the world’s climate, biodiversity and oceans. The Pact is the result of a clarion call from French President Emmanuel Macron and will build on initiatives already in operation by the Ellen MacArthur Foundation, The United Nations Framework Convention on Climate Change (UNFCCC) and Fashion For Good. Pinault told the New York Times, “We have acknowledged the 21st century’s environmental issues, and we are taking our responsibility through collective action and common objectives.” However Kering donated 100 million dollars to the restoration efforts when Notre Dame cathedral was devastated by fire in April but it has not stepped up to donate to the wildfires destroying the Amazon rainforest, and President Macron assembled a G7 Amazon aid package of only 20 million dollars.