Fossil Group and Diesel renew global licensing agreement until 2032
Fossil Group has signed a five-year renewal of its global licensing agreement with Diesel for the international design, production and distribution of the brand's watch and jewellery lines. Under the renewed agreement, Fossil Group will continue to globally develop, manufacture, market and distribute Diesel watches and jewellery until 2032.
"Diesel has been part of the Fossil Group portfolio for over two decades and represents a key asset in our licensing operations," commented Franco Fogliato, chief executive officer of Fossil Group. "The brand's identity, combined with our global sourcing, design and distribution network, will continue to drive the development of this segment in the coming years."
Renzo Rosso, founder of the brand owned by OTB group, also commented on the ongoing partnership: "For over 25 years, we have collaborated with Fossil Group to develop watches and jewellery with a distinct aesthetic identity. The renewal of the partnership consolidates a path of product experimentation and positioning in the international market."
The deal confirms the central role of the licensing model within the strategy of Fossil Group, which is listed in the US and subject to Securities and Exchange Commission (SEC) disclosure requirements.
The Texas-based group thus retains a key licence within its lifestyle accessories portfolio, alongside its proprietary brands and other premium and fashion licences. For Diesel, the extension ensures manufacturing stability and continued penetration in international wholesale and retail markets for its licensed product categories.