FW21: Womenswear print trends
2 Apr 2021
Trendstop brings FashionUnited readers the key print stories from the Fall Winter 2021-22 Women’s Fashion Weeks.
Reflecting the overarching themes of the season, seasonal prints and patterns channel comforting feelings of nostalgia with an eco-friendly, upcycled twist. Artisanal and hand rendered techniques are revived and reenergised for the contemporary market, in an exploration of world culture and heritage.
Steeped In History
As consumers seek comfort in nostalgia, prints reconnect with the past. Historical themed conversationals, vintage ditsy florals and classical motifs are applied as all over prints. Coupled with the use of sepia tones and monochrome colourways, prints make a more subtle statement, imbued with a heritage feel.
Looking beyond lockdown, print and pattern takes inspiration from global cultures and artisanal printmaking from around the world. Batiks, tile prints, animal patterns and tribal chevrons come in a palette of soft black or warm, earthy tones offset by creamy pales. The two-tone effect sees intricate designs take on a more contemporary feel.
Repurposed Plaid Effects
The trend for recycling and upcycling, makes its mark on print themes as classic plaids are pieced and patched together. Vintage blanket checks and traditional tartans are patched together or mixed with contrasting plain and pattern pieces, tapping into ideas of reusing deadstock materials and the revival of retro and heritage nostalgia.
FashionUnited readers can get free access to Trendstop’s Spring Summer 2021 Key Print Directions report, featuring all the key print and pattern trends from the SS21 runways. Simply click the banner to receive your free report.
Trendstop.com is one of the world's leading trend forecasting agencies for fashion and creative professionals, renowned for its insightful trend analysis and forecasts. Clients include H&M, Primark, Forever 21, Zalando, Geox, Evisu, Hugo Boss, L'Oreal and MTV.