GBTL-Grasim ropes in Amitabh Bachchan as brand ambassador

GBTL (formerly known as Grasim Bhiwani Textile) GBTL has signed Bollywood actor Amitabh Bachchan as its brand ambassador. This association with Bachchan is driven by GBTL – Grasim’s desire to expand their business pan-India and abroad, and progress towards their strategic goal to become the market leader.

GBTL has a strong presence in polyester viscose and polyester wool fabric which caters to the domestic as well as in the international market across geographies under the brand name GBTL - Grasim. The Domestic OTC division operates in formal menswear fabric market by offering Ready to Stitch suiting and shirting. The brand and retail division caters to domestic RMG brands as well as global brands by supplying garments and also acts as full service provider by offering one stop solution of fabric to garment.

GBTL - Grasim brand is known for young, fashionable and innovative brand targeted at the fashion forward consumer. Grasim’s offerings are the outcome of an innovation driven, culture, diligent research and development and a dedication to live up to consumer expectations. Grasim has all-India presence through an elaborate and well-established pan-India distribution network.