Gucci lost a trademark battle in Japan against a parody brand

At first glance Gucci and Cuggl seems worlds away from overlapping in brand image and copyright. The former, a storied Italian luxury house with global reach, and the latter a small Japanese fashion start-up that parodies such luxury brands. They appear to have little in common until you spot the logo of the latter on a t-shirt with the bottom half cleverly obscured. It could almost be Gucci.