H&M Studio to launch SS17 collection in store immediately after Paris Fashion Week show

London - Even though Swedish fashion giant H&M launches new items in store every week, the retailer has decided to jump onboard the 'See-Now, Buy-Now' bandwagon with its Studio collection. Instead of showing its Fall/Winter 2017 collection on March 1, H&M is set to show its Spring/Summer 2017 collection during Paris Fashion Week.