HRX bags award for ‘Best Celebrity License’

Hrithik Roshan's fashion/fitness brand HRX has added a new feather to its cap as the Best Celebrity Brand in the market. HRX, is known by its tag of 'Keep Going' has bagged the Best Celebrity License Brand award at the recent India Licensing Expo 2017. It maybe recalled in March this year, Roshan was awarded the Creative Maverick of the year for HRX at another award show. At present, HRX had signed a Rs 1 billion deal with wellness startup Cure Fit to promote fitness in India.

Speaking about the vision behind his brand, Roshan says he always intended HRX to be a platform that could inspire people to bring out their best and to never give up. The team who have taken his philosophy and turned it into a brand are Afsar Zaidi from Exceed and Sid Shah from The Wild East Group.