Humberto Leon and McDonald's create Lunar New Year designs

McDonald's has teamed up with Humberto Leon, co-founder of fashion brand Opening Ceremony and former Kenzo co-creative director, to create a one-of-a-kind collection of zodiac animal designs. Focused on the Year of the Tiger, the "McDonald's Hall of Zodiacs: 2022 Lunar New Year with Humberto Leon," is an immersive and interactive experience for fans that is set in the metaverse. As a Chinese-Peruvian American, Leon's creative vision is largely shaped by his cross-cultural identity and passion to serve and celebrate his diverse background.

"Lunar New Year is not only a time to celebrate with family and friends, but also gives us Asian Americans the perfect opportunity to share our cultural heritage with people throughout the various communities we call home," said Leon in a statement. "Partnering with McDonald's means a lot to me because it's a brand that has always been committed to embracing and celebrating the universality of all cultures, helping me see myself in the brand and in the world. Kicking off Lunar New Year with McDonald's in a way that underscores the creativity and innovation of the Asian American community, makes me proud to offer a true expression of my identity and the influences that have shaped it, to which I know many will relate."