- Meenakshi Kumar |
Hyper City’s spring/summer collection is edgy and upbeat. One can choose from a wide variety of apparels, casual wear, formal or athleisure. The men’s wear range includes formal and casual wear. Infants’ and children’s range consists of day dresses, party dresses, playsuits, fashion printed tees and Bermuda shorts.
Women’s western wear includes fashion crop tops, crepe shorts, printed tops, denim skirts, dungarees, floral dresses and linen printed jackets. Formal wear includes tops in pastel shades to be paired with skirts and trousers. The ethnic wear collection includes palazzos, digital print tops, printed churidars, short kurti, patialas, maxi dresses and long skirts for the perfect Indian look.
Hyper City plans to open only two stores in financial year ’18. It will instead focus on improving online sales and adding international brands in the food and beverage segment. Hyper City has a total retail space of 1.34 million sq ft and has 19 stores operational. A Hyper City store is 20,000 square feet to 50,000 square feet.
Sales per square feet in the third quarter of financial year 2017 were up 11.8 per cent from a year ago. The company turned Ebitda positive in the third quarter and feels it is possible to turn profitable in financial year 2018. Hyper City Retail is a subsidiary of Shoppers Stop. Shoppers Stop has a 51 per cent stake in Hyper City.