Hypercity launches Spring-Summer 2016 collection

Indian supermarket chain Hypercity has launched its Spring/Summer 2016 collection. The range is marked by natural sophistication. The collection includes casual styles in cool, uncomplicated silhouettes that are ideal for summer wear. The detailed finishing, bold colour palette, playfully contrasted with dazzling colours and textures are just the right thing for the summer.

The women’s wear collections offers florals and paisleys. The palette is largely pinks, greens, marigold and blues, thus reminding of the spring season. The western wear includes fashion crop tops, crepe shorts, printed poly tops, racer-back tank tops, knit shorts, denim skirts, fashion denims, flowy floral dresses, linen printed jackets and trousers and casual gym wear. In the ethnic wear segment, the choice ranges from palazzos, digital print tops, knit churidars, embroidery print panel tops, short kurta, anarkali, roagan patiyalas, Pashton bagh tops, Mangalgiri elastic pants, poncho tops, embroidery pants and skirts.

The kids’ wear segment is exciting and has a varied choice. From knit dresses, party dresses, play suits, fashion printed tees, summer shorts, sleeveless hoodies to Bermuda shorts, the choice is huge. Men’s wear has printed tees, fashion denims, casual shirts, polo tees, linen pants, chest print tees, club wear and cotton trousers.

Hypercity, part of K Raheja Group, was founded in 2006. It operates 17 stores across the country.