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IN FOCUS: Beyonce x Topshop's Ivy Park

By Vivian Hendriksz


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London - Grammy winning, recording artist Beyonce, has unveiled her first collection for her much awaited athleisure brand, namely Ivy Park. Created in collaboration with high street favourite Topshop, the collection includes over 200 items, inspired by sportswear favored by the artist, ranging from clothing to footwear and accessories.

BREAKING NEWS. Co-founded by @Beyonce, Ivy Park is launching on 14 April. @weareivypark #IvyPark

A photo posted by Topshop (@topshop) on

Beyonce unveils Ivy Park

The collection is set to offer a wide of styles suitable for a number of fitness activities, such as dance, running and yoga. Set to launch April 14, the collection will be available in Topshop stores around the world as well as online at Topshop.com. The range will also be available for sale at select department stores such as Nordstorm, Selfridges and Hudson Bay as well as Zalando, Net-a-Porter.com and JD Sports. Prices for the collection have yet to be announced.

Part of the line can already be previewed online at ivypark.com, in addition to a shirt video the singer released announcing the debut collection. News of Beyonce's collection first broke in October 2014, when Arcadia Group owner Sir Philip Green entered into a 50/50 joint venture with the artist to create the company Parkwood Topshop Athletic to create the athleisure brand.

A photo posted by Beyoncé (@beyonce) on

Arcadia Group
JD Sports
Sir Philip Green