Visitors at the recent London
Fashion Week
witnessed the ‘Made in India’
collections for
the third season in a row as designers from the country showcased their
designs. Sending a strong message to the global media and industry, the
collections re-instated that India
is evolving from
just Make in India
to Design in
India for
fashion. FAD International Academy, India's premier
institution
for creative arts and fashion, unveiled Season 3 of House of Middle East
and Asia at
Fashion Scout in the course of the London
Fashion Week, a
first of its kind initiative to promote Indian designers through global
fashion weeks.
Catwalk shows by designers Nivedita Saboo, India
and Dubai-
based label
Studio HJ by Hema Joshi saw a packed audience comprising British celebs,
media and the fashion industry. Last season was witness to Rocky S and
accessory designer Felix Bendish unveiling their collections to raving
industry and media reviews.
While Saboo presented a mix of menswear and women's wear with shapely
silhouettes, Joshi kept true to her signature elegant style, presenting
full, floor length gowns. Joshi was inspired by the costumes, architecture
and vibrant shades of Tibet which she reflected in this collection with
bold geometric prints and a vibrant array of colours.