Influencer marketing is here to stay post Covid-19

Since the outbreak of Covid-19, nationwide lockdowns and travel bans have immensely altered the way influencers work. The devastating impact on the entire fashion industry and the contraction of the global economy has largely diminished brands’ marketing budgets and put an indefinite halt on ongoing campaigns. However, as most of the world is currently housebound, engagement on sponsored content is increasing with Instagram usage climbing 40 percent according to a recent report by TechCrunch.