It’s the quirky season of prints for Madame

For a quintessential look, homegrown women’s wear brand Madame has the most notable patterns like animal prints, geometric prints and psychedelic checks. Colours like navy, rust and grey are in vogue. Prominent fashion weeks, held in the fashion capitals of the world, drives major source of inspiration for the company. “We keep the collection cheeky, this fits the desires of majority of customers. Long coats are the hottest trend this season. Available in pastel colours and checked designs, the collection is apt for both as a shiled against winters and fashion silhouette,” elaborates Bipan Jain, MD, Madame. The colour palette for the season is black, wine, peach, mustard, rust and blue and the fabric used is spandex, viscose and wool blends. Designs are more towards basic bodies with detailing of brandings and fabric attachments. The company is experimenting with blending multiple fabrics with knitwear.

Keeping women in focus

Madame is a fashion forward brand that promises to dress girls from their teen years to their confident and happening adulthood. Hence, essential elements in every girl's style statement. When she dresses, heads turn and she is the topic of discussion, such is the presence of Madame in every girl's life elaborates Jain. The company has in-house design teams working in tandem with foreign consultants to create trending collections.

Jain Amar, the force behind Madame is a clothing and accessories company providing fast, affordable fashion for women, men, teenagers and children. It was founded in 1939 by CL Duggar. The company began operations with manufacturing premium quality pure woolen men’s scarves and mufflers. With the passage of time, continued developments and technological advancements; led to diversification into newer frontiers. International expansion came well in time in 2011 and company has presence in six counties across three continents both as a supplier and a customer.

For Madame, customers are its biggest endorsers and keeping them happy with a perfect product, nice ambience and a delightful customer service is more than enough. The loyalty program comes under the umbrella of Madame Club with unique features and un-conditional offers across multiple domains of brand promotion, rewards and recognition, etc.

Retail footprint

The company’s presence is pan-India with 650 plus points of sale. Tier II cities are picking up growth whereas metros are performing at regular pace. “We are running our own portal i.e. madameonline.com and it’s almost a decade since first transaction on site,” Jain says. The company plans to open 15 to 18 new stores every year. It is present in 20 states and 80 plus cities. The company also plans to expand globally as well but currently Indian infrastructural machinery is going through an over-haul. “We will re-work our plan next fiscal,” Jain sums up.