Item of the week: the print shirt

What it is:

Print shirts are a regular part of fashion week collections, however each season they are defined by current trends and the desires of consumers. For SS24 menswear, for example, the most common iteration was bold, graphic prints in a myriad of colours, mostly seen on loose-fitting shapes that bore resemblance to 80s cuts. In place of the typically popular florals, prints this season were more angular and solid in design, many appearing in primary hues that contrasted the other tones in an outfit.