Item of the week: the university sweater

What it is:

The trend for preppy attire continued on the AW24 runway, building on its dominant presence that has kept it consistently relevant in recent years. One aspect among the many that defined the trend for this season was the university/college sweater, a staple to the preppy wardrobe that has become synonymous with many designer collections. The sweater is typically defined by the use of a signature bold typeface referencing a specific institution as well as an associated coat of arms. These elements can often be adapted by brands to fit their own aesthetic, combining such designs with their own logos or typefaces to fit with their line.