Jack McCollough and Lazaro Hernandez shape Loewe's AW26/27 vision

Madrid – As celebrations for the 180th anniversary of Loewe's founding draw to a close, the emblematic Spanish house has unveiled its new campaign material for the autumn/winter 2026/2027 season. This is the second season for which the brand will feature a collection by its new creative director duo, Americans Jack McCollough and Lazaro Hernandez. The collection is the protagonist of a campaign from which, once again, the designer pair are defining the character of this 'new Loewe'. They are trying to give it a renewed 'soul' and aesthetic significance.