JD.com to host New York Fashion Week show

Change seems to be certainly a foot at Fashion Week as Chinese online giant JD.com is set to host a catwalk show during New York Fashion Week this month.

The runway show, which follows on the from the retailer's JD Fashion Show during Milan Fashion Week last autumn, is set to showcase collections from five China-based, up and coming designers whilst highlighting JD.com's growing appeal within its local apparel market. The participating designers include Alicia Lee, Gioia Pan, Ruiping Guo, Tim Cahill and Chi Zhang.

"We are thrilled to help raise the profile of some of the most innovative names in Chinese design with participants of New York’s renowned Fashion Week," commented Lijun Xin, President of JD.com’s Apparel and Home Furnishing Business Unit. The show, set to take place February 17, at Pier 59 in New York City, also aims to share the designers work to a wider audience.

In order to ensure the show runs as smoothly as possible, JD.com has teamed up with designer Maurizio Pecoraro, creative director of Europe Design Center and Mario Boselli, honrary president of Europe Design Center, who will help the designers develo the upcoming show which focuses on the theme of 'New Romantic'.

"Not only do we have the pleasure of helping to celebrate a talented group of designers at our show, we are also able to offer their new collections to our 132 million customers in China, where shoppers are increasingly interested in the latest fashions and eager to buy them from the most trusted, reliable e-commerce site in the country."