- Meenakshi Kumar |
Junior’s Fashion Week is all set to conclude its Spring/Summer 2018 at Bengaluru with international brands like U.S. Polo Assn. Kids, Cherry Crumble California, Marks & Spencer, The Children's Place, Flying Machine Boyzone showcasing their Spring ’18 collection. Bringing inimitable magic to the entire fashion and lifestyle industry, Junior's Fashion Week will enthrall fashion enthusiasts at their next Runway showcase on June 17, 2018, at Sheraton Grand, Bengaluru. The US Polo Assn. kids, offers classic sports dresses in bold and vibrant colors, knitted summer dress, round neck tees, and trendy washed denim amongst a melange of other styles.
Inspired by nature
Alok Dubey, CEO, Lifestyle Brands at Arvind Lifestyle Brands points out, “It is a wonderful platform for us to showcase our Spring Summer collection for 2018,a perfect blend of the classic American style that USPA stands for and the preferences and needs of the Indian audience. We realize, how over the years, kids have very specific tastes and hence, we went a step ahead to translate their love for colors and prints in our new collection.”
Deeply inspired by natural elements such as mountains, river banks and wildwood, Cherry Crumble California offers a cheerful array of creatures and objects on special prints and appliques. The fresh styles are made for outdoor activities. Himanshu Bansal, CMO, Cherry Crumble observes, “JFW is our exclusive fashion show partner in India. They have a great event presence across India and a follower’s base that really aligns with our brand. JFW is likely to offer new ways for the customer to connect and discover Cherry Crumble. We are both happy and excited to extend our partnership and present to you Cherry Crumble California in association with Juniors Fashion Week in Bengaluru Showcase now, after Delhi.”
A child’s delight
Flying Machine Boys focuses on the ‘cool’ quotient. The brand generously sprinkled the collection with beach prints and vibrant colors. Coolness that costs nothing is available with playful S/S18 collection of the brand’s collection.
Remniscient of all the fairy tales one reads as children, the Children’s Place weaves fanciful fantasies into its Spring ’18 collection. From classic denim to trendy bomber jackets, to rugged jeans and basic colored t-shirts bearing voguish designs, the brand creates mesmerizing magic from into the modest basics.
Each apparel made by Marks & Spencer bears its hallmark of quality and style. Its ‘Holiday Shop’ collection lends a touch of humor to fashion, while its vacation outfits- from frilly swimwear and breezy dresses for girls to nautical-inspired graphic tees and boardshorts for boys rightly capture the leisure moods of its customers.
The kids’ fashion industry eagerly awaits the Bengaluru edition of Junior’s Fashion Week with uncontrolled anticipation and excitement. The event will mark a significant conclusion of the Spring/Summer 2018 collection across the country. The Runway showcase will be preceded by al workshop helmed and moderated by experts who will let participating juniors imbibe poise, confidence and life-winning skills, which will last for a lifetime in the heart and mind of the Junior. While Lakme Academy will twist their styling wand on the young juniors as the official styling partner of the Bengaluru edition, Framed Moment will capture sweet memories as the official photography partner.photo: JFW