KFL, emerges as a unique fashion lounge to showcase creations and ideas

An out-of-the-box fashion concept was previewed at the Grazia Young Fashion Awards 2016. The Kaamaa Fashion Lounge (KFL), a multi-utility fashion lounge, has been conceptualised keeping in mind the changing dynamics of the fashion industry in the world. It will be a hub where fashion, commerce, gourmet offerings, entertainment and vanity converge to create a lifestyle that has probably never been experienced before.

The lounge will not be just a place for leisure and entertainment but will provide a platform for budding fashion designers from across the world to showcase their talent to the audience globally. Also, what’s interesting is that Indian consumers will get an opportunity to review the work of international designers in the domestic market. The lounge will be set up in Mumbai, Bengaluru, Delhi and Pune. Pune will be the first one to be set up in June this year. Internationally, it will be established in seven centres such as New York, London, Paris, Milan, Dubai, Jakarta and Hong Kong. For young designers, it will be a great opportunity to see what’s trending internationally.

Acclaimed stylists and fashion experts will get the platform and opportunity to not just showcase their creations but to stylise and groom individuals personally. Collections with four seasons in a year will be showcased and this will be kicked off with International Fashion Fusion Week in July 2016 in Pune. KFL will also conduct a fashion talent hunt across several categories and in 29 states. The winner will be rewarded at the Kaamaa Indian Fashion Awards and given the contract to design and produce their creations. The first international Kaamaa Fashion Week will be held in Jakarta in October 2016.