LFW launches ‘The Platform’ to support emerging talent

Lakme Fashion Week (LFW), in association with US-based water brand smartwater, has announced The Platform, a program conceptualised to identify and mentor young and innovative designers who are willing to push the boundaries of fashion and create a new norm. A progression for LFW from its Gen Next designer search program, The Platform aims to lend impetus to an alternative genre of fashion unconventional, innovative and fearless.

The winning designers will be mentored by India's prominent fashion icons and get the opportunity to showcase their creativity at the forthcoming edition of the fashion gala, which will begin from August 22. Anoop Manohar, General Manager Marketing, Coca-Cola India stated that the Platform aims to give an opportunity to a new generation of designers who are willing to disrupt the conventional norms of fashion through their authentic and thought provoking story-based collections.

Based on Smartwater's core theme of 'Inspired by the clouds', the winning collection or collections will reflect the designers' own interpretation of the theme in the form of experimentation with texture, fabric, shapes or colour that are inspired by clouds. Jaspreet Chandok, Vice President and Fashion Head IMG Reliance, stated that LFW is committed to bringing new designer talent to the fore having successfully launched many exciting labels.