Lingerie maker Triumph launches new logo

Intimate wear brand Triumph launched its new logo and established a brand new identity. It has upgraded its image so that it stands out in the competitive apparel market.

The company is looking at more innovative designs, beautiful designs and perfect fittings. As Shalindra Fernando, General Manager, Triumph International, India and Sri Lanka says that even as the company looks ahead, it hasn’t forgotten to keep its glorious heritage in mind. It has been into lingerie making since 1886 and has the reputation for providing outstanding quality and exceptional craftsmanship. As he points out about the logo, it communicates the strength of the brands’ heritage in combination with its progressive personality and conjures up everything that the company stands for and where it wants to go.

Globally, the brand serves 40,000 wholesale customers and sells its products in 2,000 Triumph stores. Its products are also available online too. Triumph International employs more than 30,000 people and achieved revenue of Euro 1.437 billion in 2014. Triumph entered India in 2002. It is distributed across 75 cities via direct supply through more than 1,000 sale points. These include large format stores, multi-brand outlets and online shopping portals.