Mayur launches fabric brand ‘Cannello’

Mayur Suitings has launched a fabric brand named Cannello. This will comprise luxury suitings and shirtings. The target is to cater to aspirational New Age consumers who are increasingly opting for high-end products. Mayur, the flagship of RSWM, wants to acquire over 10 per cent of total market share in this premium fabric segment in the next three years. Cannello is inspired by fashion houses of Italy. It is a premium fabric product designed for elite customers. It has the flavor of fashion and style and aims to meet the desires of dignified and fashionable consumers. It has several features like tweed for winter jacketing with the warmth of pure wool, poly wool for all-season fabric for trousers and suits, terry rayon for high-class suits and party wear which gives a super soft and elegant look and Giza cotton that provides super softness.

The fabrics would be available at all multi-brand retail outlets, besides Mayur Suitings centers, in the price range of Rs 700 to Rs 3,000 a meter. RSWM is one of the largest textile manufacturers in the country, primarily producing the best quality of yarns like synthetic, blended, mélange, cotton, specialty and value added yarns suitable for suitings, shirtings, hosiery, carpets, denim, technical textiles and industrial applications.