Meet Alkhemist, the brand creating everyday basics using hemp

Though cotton has been the main fiber found in denim and T-shirts, Alkhemist by James Jeans is exploring another option: hemp. Using hemp as a sustainable alternative to create its Hemp Incorporated pieces, the fashion brand — which is a division under the Los Angeles-based licensed and certified cannabis cultivation facility Alkhemist — has created a debut collection that includes jeans, shorts, jackets, T-shirts, tank tops, cargo pants, and more.