Meet Zak., the brand changing how to look at eye care and eyewear

When it comes to eyewear, most consumers — if they don’t already have an eye prescription — are only looking for sunglasses. However, as trends of eye fatigue and eyestrain continue to increase with the use of technology devices and computer screens — and consequentially blue light blocking glasses — eyewear is beginning to make its way into mainstream fashion. However, for anyone who hasn’t gone to an optometrist before, shopping for the appropriate lenses can be a daunting process.