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Lifestyle brand Monte Carlo has launched a new workout and sportswear brand called, Rock.It. The new brand will be retailed through exclusive and popular e-commerce channels initially. To maintain design exclusivity only 300 pieces of each design will be made under the new range. Rock.It apparels are made of 100 per cent polyester, terry and fleece fabrics, especially imported from Korea, Taiwan and other Asian countries. Rock.It adds a fashion element at a gym, a park or a playground.

Meanwhile, Monte Carlo is aiming at establishing a larger footprint and enhancing its brand value. Its smart line of clothes has captivated people of different age groups and especially the fashion conscious youth which is enamored by the brand’s chic designs.

The main objective of the company is to live up to buyers’ expectations and maintain the USP of the brand with respect to quality and design. Monte Carlo, known for innovative designs, works with an experienced workforce, state of the art machinery and top notch quality raw material. The brand’s latest trendiest styles and designs include a floral collection, a denim range, a women’s range, fusion wear and summer sportswear. Monte Carlo exclusive stores house the latest collections for men and women.