Most garments donated to major fashion stores are destroyed, not repurposed

Major fashion stores, including H&M, Zara, C&A, Primark, Nike, The North Face, Uniqlo, and M&S, are falling short in their promises of reusing or recycling donated clothing, as revealed by the largest tracking investigation of its kind. The study conducted by the Changing Markets Foundation, using Apple AirTags to monitor 21 items, found that three-quarters of the donated clothing suffered a dismal fate. Items that were in perfect condition were often destroyed, left in warehouses, or shipped to African countries, facing an uncertain future.


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Greenwashing
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