- Meenakshi Kumar |
The opening night of the Amazon India Fashion Week Spring Summer 2018 that started yesterday saw the launch of Nida Mahmood for Deivee Collection, a collaboration between her and active lifestyle brand Deivee by Milind Soman.
The athleisure collection is made of four distinct lines, each representing a region of the country and takes inspiration from the rich culture, colours and textiles of the region. The first glimpses showcase the collection to be a celebration of India and the Indian Woman.
The designer takes inspiration from the ageless art of Ikat for the collection celebrating East India. While the indigo dyeing and printing techniques charmed her to create the west collection.
For the collection to celebrate north, the inspiration comes from the rich Banarasi brocades. She was drawn to the Mughal patterns of delicate flowers and leaves on delicate creepers. From down South, enamoured by the uppada and narayanpet saris. Color blocking and various kinds of stripes form the main source of inspiration for this part of the collection. Keeping the theme of inclusiveness and body positive imagery of brand Deivee, the range is designed for every-Body.
Darshan M, who founded Deivee along with Milind says that since they have always been at the fore front of ethical fashion and conscious clothing this collaboration with Nida will continue to build on sustainability by keeping out truckloads of Plastic bottles away from landfills.
The highlight of the collection is that it's completely made of 100 per cent recycled plastic bottles. It's made with a quick dry technology and is anti-microbial too. This sustainable athleisure range also has the first ever running sari.