Pallavi Mohan’s label ‘Not So Serious’ launches festive couture range

Designer Pallavi Mohan’s label, ‘Not So Serious’ celebrates the festive couture collection that is reminiscent of Indian cultures and traditions. Not So Serious Autumn/Winter’17 collection is all about super chic separates including A-line dresses, textured boxy jackets, floor length gowns in rich hues of cherry, coffee, tangerine and indigo with subtle playfulness of sheer and layering.

Throughout the collection, the tone is subtle and understated with shades of soft pastels, flattering silhouettes with billowing skirts, accentuating the curves of a woman’s body. The merging of modern artistry in traditional couture brings out the subtle nuances of excellent craftsmanship throughout the collection, highlighting the plush fabric of the outfits which include velvets, special jacquard from Korea, silk, and a lot of handloom. Yards of shimmer hand-woven into natural fabrics commemorate the perfect amalgamation of the modern with the quaint.

In 2007 Mohan had launched her label 'Not So Serious in India and has been displaying collections that merge western sensibilities with Indian ethos. Interesting mix of colors and combination of mix media with feminine sensibility is the essence of her label.

This year, the brand completes 10 years with the launch of the ‘Not So Serious’ flagship store in Mehrauli, New Delhi. The brand houses the finest occasion wear, the signature pret line and their newest edition, kidswear. The kidswear comprises of delightful “mini me versions” of the couture line including sequined gowns, A-line dresses, skirts and crop tops that are truly individualistic and form the USP of the store.

The brand also presents a line of kids’ couture-wear for the little princesses, the heart of every wedding ceremony; a collection specially curated for them to look like little angels, and feel like one too, without restricting their mobility and comfort.