Pernia's Pop-Up Shop to host shows in Mumbai and Delhi this week

Pernia’s Pop-Up Shop has hosted some physical pop-up shops in Delhi and the most recent of which is for the Mumbai based brand Kashmiraa. Pernia Qureshi will put on “Pernia’s Pop-Up Show” in New Delhi on March 20 and 21 and March 30 and 31 in Mumbai.

The event will feature an array of Indian fashion and jewellery designers. Qureshi has already adopted a more omni-channel approach opening Pernia’s Pop-Up Studio in Mumbai’s Khar West district as well as various pop-up stores in India’s metros.

Pernia Qureshi popular fashion store Pernia’s Pop-Up shop will foray into the realm of fashion shows with her own event. Pernia’s Pop-Up Show will take place in both New Delhi and Mumbai, with two days set for each location, and will bring the designers featured on Qureshi’s web-store to an offline audience. A mixed business to business and business to customer audience will be able to see products from Qureshi’s web store come alive on the runway and many designers will also attend in person.

Few of the designers confirmed for the event’s Mumbai edition include Payal Singhal and Anita Dongre for the Delhi edition include House of Masaba’s designer Masaba Gupta, the jewellery brand Isharya, and Ekaya. More designers are in the process of being announced on the event’s social media sites.