Prada launches a new fragrance for women

Prada has launched a new women’s fragrance, Prada Paradoxe, with a film and campaign fronted by actress Emma Watson to capture “the essence of the undefinable and ever-evolving Prada woman”.

Prada Paradoxe is the first major scent for women from the Italian fashion brand to be launched by L’Oréal, the brand’s fragrance and beauty licensee, and is being billed as Prada’s new signature feminine fragrance as part of its vision to build a global beauty brand.