Premiatas CEO Graziano Mazza on sneaker trends, brand’s future and expansion

Almost one hundred years after the Italian leather goods family business was founded, Graziano Mazza took over the reins of his grandfather's company. In 1991, he created the Premiata brand and restructured and modernised the leather goods business. Since then, the brand has expanded internationally and is sold in its own stores in Milan, Berlin, South Korea, Saint Petersburg and Tokyo. FashionUnited spoke with the CEO and creative director about the brand and its development.