Puma is the new sponsor of world champion hurdler Karsten Warholm

German sportswear company Puma has signed a long-term sponsorship agreement with Norwegian hurdler Karsten Warholm, the reigning world champion over 400 metres hurdles. Puma will fully equip the 23-year-old, especially with the right shoes, which are of particular importance in his sport. At a press conference in Oslo on Tuesday, Warholm also met Puma ambassadors such as Usain Bolt, manager Pep Guardiola of Puma-sponsored football club Manchester City and football coach and former professional footballer Thierry Henry who just developed the Puma King Platinum with the sportswear company.