Puma is working on a shoe featuring living microbes

Imagine a running shoe that maps the areas of the foot which produce heat and sweat and then creates a unique ventilation pattern, specifically catered to the wearer’s needs. That’s the promise of Puma’s latest innovation, BioEvolution, presented last week at Milan Design Week, in yet another example of how fashion is infiltrating the event. The unique fit is achieved thanks to a layer of biologically active materials (i.e. living microbes) which consume material from those warm, sweaty areas.