Puma launches its first augmented reality shoe

Sportswear label Puma has launched its first augmented reality shoe, the LQD Cell Origin Air. The sneakers are entirely covered in 2D QR codes, which unlock an array of AR experiences once scanned with a mobile phone camera, including games, filters and fun effects. Wearers first have to download the Puma LQD Cell app available on the App Store or Google Play to access the features.