- Meenakshi Kumar |
Sportswear giant Reebok has launched its all new ActivChill range which is designed to keep fitness enthusiasts cool while working out. This range features technology that minimizes heat and maximises potential.
The new designed line is atypical pentagon shaped fibres which create airy spaces promoting ventilation. This gives athletes great performance and comfort. The range improves breathability and ensures that athletes stay energised and comfortable when the competition heats up. ActivChill apparel also features the SpeedWick technology which helps to take away excess moisture from the body, thus keeping the athletes dry and fresh while training.
The ActivChill technology features in Reebok’s tees, tanks, tights, shorts for men and women. It is priced between Rs 1,999 and Rs 3,499. Even Bollywood actress Kangana Ranaut can be seen sporting the new range in the brand’s new ‘Be More Human’ campaign. Ranaut is the new Reebok brand ambassador. She is a very fit person and her love for the brand is genuine. The commercial shows her lifting weights, kick-boxing, doing yoga by the bay, dancing, showing a tractor tyre who’s the boss. A voiceover asks her personal questions about her struggle in Bollywood.
In its reemergence, Reebok will be focusing on fitness. Earlier, Reebok in India was associated with cricket but now, it has moved from multi-sport brand to fitness.